What is Heuristics?

Heuristics are a set of rules or strategies to assess and analyze a product for aiming to fix and improve issues found. We can call it the best practices. We developed a custom set of heuristics for websites focusing on the UX based on Google Research.

We analyze your website based on Findability, Product/Service Pages, Onboarding, and Design.

On top of these, our domain experts review the site for User Journeys, Speed & Performance Metrics and Competitors & Similar Websites

Findability

How do you present key actions clearly on the homepage and group products and services in an intuitive way? Are you supporting your visitors with search and spelling correction?

Product / Service Pages

How do you present your key product/service information in a clear and scannable way with prominent calls to action? Are you compelling high-quality images used well?

Onboarding

How clearly do you explain why any field is required in your forms? Do you display errors in realtime? Can your visitors return to the previous step without losing pre-filled data?

Design

Have your site consistent designs for both PC and Mobile? Does your design have clear headings, well laid out content, good size touch targets and clearly labeled icons?