The new ideas for the new era

Most of the tools and methods in use today are designed decades ago, with rapid changes in technology, they are vastly outdated and there is a big headroom to improve many approaches. We are here to challenge the status quo, disturb and change everything for the better.

We know what do you need, and we deliver results:

  • Fast
  • Affordable
  • Actionable
  • Impactful

Let’s make your product ready to meet real users!

“Research is creating new knowledge.”

Neil Armstrong

EXPERT REVIEW

Evaluating a product against academic research, design best practices, and lessons learned in the field, we identify and priority every issue and offer actionable recommendations for the short or long term.

FOCUS GROUP DISCUSSIONS

Led by our seasoned moderators, these group discussions allow participants to interact with each other, building on ideas and expanding perspectives The end result reveals participants’ insights, feelings, and perceptions.

USABILITY TESTING

We evaluate the ease of use of a product or service. Users’ actions and responses to moderators’ probing help to both validate and refine hypotheses as well as highlight potential opportunities.

USER INTERVIEWS

One-on-one interviews allow for probing in-depth. The recorded conversation will then be analyzed to a more empathetic understanding and greater perspective, informing personas and user journeys.

ETHNOGRAPHY

By observing how users behave in their typical, everyday environment, we can uncover patterns and pain points. From there, scenarios, usage patterns, and areas of improvement can be extrapolated.

SURVEYS

Tailor-made questionnaires, specially crafted for your needs, with iterative approaches, A/B tests, randomized questions for maximum insights into user behaviors.

“A vision without a strategy remains an illusion.”

Lee Bolman

SERVICE DESIGN

Mapping the whole experience, service is contextualized. Opportunities to remove pain points and to enhance touchpoints will be identified, giving insight into not just future designs but also future business opportunities.

PRODUCT STRATEGY

Working with stake-holders to define business needs to evaluate how to bring their core offerings to the digital-enabled masses. We work closely with clients to create real digital business cases that help their brands thrive in the future.

PERSONAS

Our research team maps your users' journeys, highlighting the variety of touchpoints, pain points, and goals as well as the wants and needs of users. Well designed personas are a key component to design a user-centric experience.

COMPETITOR ANALYSIS

Know how are you doing against your direct and indirect competition, we analyze not only, how your products or services stack up against usability standards; We also reveal the features demanded and help you prioritise a minimum viable product with the optimal pricing and marketing strategy needed.

“Design is not just what it looks like and feels like. Design is how it works.”

Steve Jobs

DESIGN THINKING

We follow a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Involving five phases—Empathize, Define, Ideate, Prototype and Test.

VISUAL DESIGN

Our designers are problem solvers. We don't just bring brands to life, we work with you to define what goes into a brand’s unique style and voice. In addition to creating beautiful designs, we know how to create a meaningful relationship with your users and products.

“The art challenges the technology, and the technology inspires the art.”

John Lasseter

REALTIME PROTOTYPING

Our development team creates the prototypes in parallel to the designs for stakeholders and users to test and give feedback. We take advantage of the latest available technology for our prototypes to imitate the final product. They are more than images with hot spots. They can take photos, connects APIs and collects data from the users for a better analysis.

EMERGING TECHNOLOGIES

We helped our partners on many emerging technologies. Internet of things, AR, VR, Voice Assistants, Autonomous cars, Chat Bots, AI, ML, and more.

Are you ready for the future? more importantly, are your customers?