The Science of UX

Any interaction has the potential to change feelings toward the business.

If you are reading this page, probably you know, keeping track of the lingo about the design is difficult. There are many words to learn and definitions often overlap.  So it is with User Experience (UX) and Customer Experience (CX). These two are closely related, their differences are so obscure and they are often used interchangeably.

These days the UX mostly meant to cover an individual’s interactions with a digital product and the CX has come to surround all other encounters with the business’ touchpoints.

Over the years we have identified 5 core points to measure the UX of a product. Useful, Usable, Delivery, Aesthetic, and Delight. While the importance and the impact of these changes with the nature of the product, the rule of thumb follows Maslow’s hierarchy of needs.

Product managers and designers need to be aware of many things. Here in Argus, we would be more than happy to support you to reach the best possible experiences for your products and services.

UX

Focuses on optimizing the quality of interactions between a user and a digital product.

CX

Focuses on improving a customer's experience with a company at all touchpoints.

UX Design

Information architecture
Interaction design
Content strategy
Empathy
Learning curve
Visual design
Usability
Unconcious decisions
User research

CX Design

Brand reputation
Customer service
Empathy
Value
Sales
Advertising
Marketing
Product delivery
Operations