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1% clicked a feature. Of those, 89% were the first position. 1% of clicks for the most significant object on the home page?
- nd.edu stats
The target was the biggest item on the homepage - the first carousel item. “Nonetheless, the user failed the task."
- Nielsen Norman Group
“We have tested rotating offers many times and have found it to be a poor way of presenting home page content.”
- Wider Funnel
“Almost all of the testing I’ve managed has proven content delivered via carousels to be missed by users. Few interact with them.”
- Adam Fellowes
“Carousels are effective at being able to tell people in Marketing/Senior Management that their latest idea is on the Home Page. Use them to put content that users will ignore on your Home Page. Or, if you prefer, don’t use them. Ever.”
- Lee Duddell